Drone & Action Camera
TOP CATEGORIES
SALE PRODUCTS
5-in-1 Collapsible Oval Reflector (120 x 180cm) – Professional Lighting for Photography
Key Features of the 5-in-1 Reflector
Multi-Functional Reflector with Five Surfaces This versatile reflector offers five different surfaces to modify light according to your needs: Silver enhances contrast and adds a crisp, cool-toned fill. Soft Gold provides a warm, natural glow, ideal for skin tones. White softens shadows and creates an even light distribution. Black blocks unwanted reflections for dramatic lighting effects. Translucent diffuses harsh light for a softer, more natural look.
SPECIAL OFFER
Ulanzi ST-02S Smartphone Tripod Mount – All-Metal Mobile Holder with Cold Shoe
ICON i7810 Professional Overhead Tripod Plus Monopod
LENSGO 120ml Fog Fluid – Non-Toxic Oil for Smoke Machines
Product Highlight
- ✅ 120ml dual-pack (2 x 60ml bottles) – compact and travel-friendly
- ✅ Non-toxic & odorless – safe for indoor use
- ✅ Wide compatibility – works with LENSGO, ULANZI FM01, Smoke NINJA, Smoke Genie
- ✅ Eco-certified formula – RoHS, CE, SDS compliant
- ✅ Clean vapor – no residue on gear or clothing
- ✅ Perfect for content creators – ideal for video shoots, events, live streams
- ✅ Easy to store – fits in any camera or gear bag
- ✅ Available at Global Fotos – trusted online camera shop in Pakistan
LensGo 528C Wireless Microphone for Cameras & Smartphones
Product Highlight
- Dual wireless mic system (2 transmitters, 2 receivers)
- Compatible with DSLR, Mirrorless & Smartphones
- USB-C & 3.5mm TRS outputs included
- 2.4GHz digital transmission (up to 50m range)
- Plug & play with auto pairing
- Built-in omnidirectional mics
- Reverb function for vocal enhancement
- Up to 6 hours battery life
- Fast USB-C charging (2 hours)
- Ideal for YouTube, vlogs, podcasts & live streams
Caisi LP-E17 Battery with USB-C Charging Port
CAISI LP-17 Battery Highlights
- ✅ USB-C Direct Charging – No need for external charger
- ✅ 950mAh Capacity – Long-lasting power
- ✅ Compatible with Canon R50, R100, R8, M6II, 200D II
- ✅ Lightweight & Compact – Travel-friendly design
- ✅ Durable Build – Made for everyday and professional use
- ✅ Reliable Performance – Ideal for photography & vlogging
Caisi LP-E6NH Battery with USB-C Charging Port (2400mAh)
CAISI NP-FW50 Battery Highlights
- ✅ Compatible with Canon R5, R6, R6 II, 7D II, 5D IV & more
- 🔋 High-capacity 2400mAh battery for extended shoots
- 🔌 Built-in USB-C port for direct charging
- 🧳 Compact and travel-friendly design
- 🛡️ Durable ABS/PC build for long-lasting use
- ⚡ Fast and efficient charging without adapters
- 📸 Ideal for photography, videography, and vlogging
- 🔄 Fully decoded – works like original Canon batteries
MOST POPULAR
LIFE ES-470 4 Bulb Holder Light Set 50X70 SOFT BOX
Original price was: ₨ 9,000.₨ 6,000Current price is: ₨ 6,000.
Sony FE 70-200mm f/2.8 GM OSS II Lens – Ultimate Telephoto Zoom
Original price was: ₨ 783,000.₨ 640,000Current price is: ₨ 640,000.
FOR TRAVELERS
BOYA BY-WM3T2-U2 Wireless Microphone with C-Type Connector for Android Devices (2.4 GHz)
Product Highlights:
• 2.4GHz dual-channel wireless microphone system
• Ultracompact and portable
• Compatible with devices with USB-C ports
• Omnidirection built-in mic for 360° sound pickup
• Selectable noise cancellation
• Automatic pairing & plug and play
• RXU’s Type-C port supports charging for external
devices during use
• TX’s built-in rechargeable battery provides
up to 10-hour runtime
• 50m operating range
BOYA BY-WM3T2-D2 Wireless Microphone with Lightning Connector for Apple Devices (2.4 GHz)
Product Highlights:
• 2.4GHz dual-channel wireless microphone system
• Ultracompact and portable
• Compatible with Apple iOS devices
• Omnidirection built-in mic for 360° sound pickup
• Selectable noise cancellation
• Automatic pairing & plug and play
• RXD’s Lightning port supports charging for
external devices during use
• TX’s built-in rechargeable battery provides
up to 10-hour run time
• 50m operating range
BOYA BY-W4 – 4 Microphone – Wireless Lavalier 2.4GHz Compact Microphone
BOYA BY-BA30 Microphone Boom Arm
Boya BY-DM500 Dynamic Podcast Microphone
Product Highlights:
✅ Perfect for Podcasting & Studio Recording
✅ Delivers Professional-Quality Sound
✅ Cardioid Polar Pattern for Focused Audio Capture
✅ Durable All-Metal Construction
✅ No Batteries or Phantom Power Required
✅ Ideal for Close-Range Vocal & Instrument Recording
✅ Includes Foam Windscreen for Noise Reduction
✅ Delivers Professional-Quality Sound
✅ Cardioid Polar Pattern for Focused Audio Capture
✅ Durable All-Metal Construction
✅ No Batteries or Phantom Power Required
✅ Ideal for Close-Range Vocal & Instrument Recording
✅ Includes Foam Windscreen for Noise Reduction
Boya BY-PM700SP Condenser Microphone
Product Highlights:
For iOS devices, Android devices, Windows and
Mac computers.
• Ideal for home-studio recording, podcasting,
video conference calls, vocals, instruments recording.
• Triple-capsule design.
• With cardioid, Stereo, Omnidirectional, Bi-directional
polar patterns.
• No drivers be required.
• Master volume & Microphone gain control
& Mute function.
• 3.5mm headphone monitoring jack.
• 24 Bit/48 kHz resolution.
• Durable all metal construction. SALE PRODUCTS
Godox LC500R RGB LED Light Stick (24″)
Key Features
- For Photo & Video Enthusiasts
- Output: 5800 Lux at 1.6'
- 2500-8500K CCT; RGB Mode
- Handheld Operation & Onboard Control
- CRI 96 | TLCI 98
- LCD Display & 14 Preset Special Effects
- Built-In Rechargeable Battery; AC Power
- Double-Sided 1/4"-20 Mounting
- Compatible with Optional Remote Control
- Includes Barndoors, Charger & Bag
Nikon Z5 Mirrorless Camera
Key Features
- 24.3MP FX-Format CMOS Sensor
- EXPEED 6 Image Processor
- UHD 4K and Full HD Video Recording
- 3.6m-Dot OLED Electronic Viewfinder
- 3.2" 1.04m-Dot Tilting Touchscreen LCD
- 5-Axis Sensor-Shift Vibration Reduction
- ISO 100-51200, Up to 4.5 fps Shooting
- Built-In Wi-Fi and Bluetooth
- Dual SD UHS-II Card Slots
Sony NP-FW50 Rechargeable Battery (Copy A+)
Sony NP-FW50 Battery Highlights
-
Unique design displays remaining battery capacity
-
Small and lightweight for easy handling
-
Lithium-ion technology prevents memory effects
-
Compatible with Sony Alpha A6000, A6100, A6300, A6400, A6500, and A6600 cameras
-
Reliable power supply for extended shooting sessions
-
Easy-to-check battery life with built-in capacity display
Elviros 2-in-1 Extra Camera Bag for SLR D-SLR, 24L Camera Backpack, Waterproof, Photo Backpack with Laptop Compartment
Original price was: ₨ 9,000.₨ 7,500Current price is: ₨ 7,500.
Saramonic Blink500 Pro B2 2-Person Wireless Microphone System
Original price was: ₨ 63,000.₨ 59,900Current price is: ₨ 59,900.
ALL FOR GARDEN
DJI Osmo Mobile 7 Smartphone Gimbal
Key Features
- Magnetic Phone Clamp: Supports smartphones up to 3.3" wide, no need to remove the case.
- 3-Axis Stabilization: Ensures smooth, shake-free footage.
- ActiveTrack 7.0: Automatically tracks subjects, even when they leave the frame.
- Long Battery Life: 10 hours of usage, fully charges in 2.5 hours via USB-C.
- Intelligent Shooting Modes: Includes Time-Lapse, Hyper-Lapse, and DynamicZoom for creative shots.
- Built-In Tripod: For hands-free shooting and stable placement.
- Phone Charging: Can charge your smartphone via USB-C while in use.
- DJI Mimo App: Offers AI-powered editing, remote control, and creative features.
- Multifunctional Module: Adds gesture control, fill light, and audio capture with DJI Mic Mini.
- Load Capacity: Supports phones up to 10.6 oz (300g).
Godox X3 S Touchscreen TTL Wireless Flash Trigger for Sony
- Intuitive touchscreen interface
- 328' wireless range
- Compatible with Sony ADI/P-TTL
- Supports high-speed sync up to 1/8000s
- Built-in 850mAh rechargeable battery
- USB-C port for charging and firmware updates
- Controls flash exposure compensation (-3 to +3 EV)
- Compact and lightweight design
- Compatible with a wide range of Godox flashes
- Up to 32 channels and 99 wireless ID settings
Dual Shoulder Sling Belt Strap for 2/Two DSLR Camera
- Dual Shoulder Sling Belt for two DSLR cameras offers convenience and versatility.
- Swift and rapid access ensures you never miss a photographic moment.
- Ergonomic design minimizes strain during extended photo sessions.
- Quick-release buckles for easy and efficient camera deployment.
- Even weight distribution across shoulders for enhanced comfort.
- Ideal for professionals and enthusiasts requiring hands-free mobility.
- Perfect for dynamic shooting situations, allowing seamless movement.
- High-quality materials and robust construction ensure long-lasting durability.
- Compatibility with two DSLR cameras provides flexibility for various shooting scenarios.
- Elevate your photography experience with hands-free gear management.
FURNITURE CATEGORIES
SPECIAL OFFER
DJI RS 4 Pro Gimbal Stabilizer Combo
- Lightweight Design: Weighs 2.4 lbs with 6.6 lb payload capacity.
- OLED Touchscreen: Features auto-locking for convenience.
- 2nd Gen Vertical Shooting: Native support for vertical shooting.
- Automated Axis Locks: Allows quick setup and storage.
- Joystick/Bluetooth Mode: Easily switch between modes.
- Wireless Image Transmitter Support: Enables wireless control.
- Teflon-Coated Axes: Ensures smooth operation.
- 12-Hour Operation: Extended battery life for continuous shooting.
Canon EOS R6 Mirrorless Camera
Key Features
- 20MP Full-Frame CMOS Sensor
- DIGIC X Image Processor
- 4K60p and FHD 120p 10-Bit Internal Video
- Sensor-Shift 5-Axis Image Stabilization
- 12 fps Mech. Shutter, 20 fps E. Shutter
- Dual Pixel CMOS AF II with 1053 Points
- 0.5" 3.69m-Dot OLED EVF
- 3" 1.62m-Dot Vari-Angle Touchscreen LCD
- Subject Tracking with Deep Learning
- Dual SD UHS-II Memory Card Slots
GoPro Enduro Rechargeable Battery – Ultimate Power & Performance
GoPro Enduro Rechargeable Li-Ion Battery
Key Points
-
Compatible with HERO13, HERO12, HERO11, HERO10, HERO9 Black
-
40% performance boost over standard batteries
-
Charges 13% faster
-
Improves cold-weather performance (down to 14°F)
-
1720mAh capacity for extended recording
-
Ideal for extended use, cold weather, and high-performance settings.
Sony ZV-E10 II Mirrorless Camera with 16-50mm Lens (Black)
Sony ZV-E10 II – Key Features
- 26MP APS-C Exmor R Sensor – High-quality images with rich detail.
- UHD 4K60 & Full HD 120p Video – Smooth, high-resolution recording.
- 759-Point Fast Hybrid AF – Precise subject tracking.
- Real-Time Eye AF & Tracking – Sharp focus on humans and animals.
- 3.0" Articulating Touchscreen – Ideal for vlogging and vertical shooting.
- Background Defocus & Product Showcase – Quick focus transitions.
- Directional 3-Capsule Mic – Clear audio with windscreen.
- E PZ 16-50mm f/3.5-5.6 OSS II Lens – Versatile zoom for wide and portrait shots.
Nikon Z50 Mirrorless Camera with 16-50mm and 50-250mm Lenses
Key Features
- 20.9MP DX-Format CMOS Sensor
- EXPEED 6 Image Processor
- UHD 4K and Full HD Video Recording
- 2.36m-Dot OLED Electronic Viewfinder
- 3.2" 1.04m-Dot 180° Tilting Touchscreen
- ISO 100-51200, Up to 11 fps Shooting
- 209-Point Hybrid AF, Eye Detection
- Built-In Wi-Fi and Bluetooth
- NIKKOR Z DX 16-50mm f/3.5-6.3 VR Lens
Nikon Z6 II Mirrorless Camera with 24-120 mm f/4 Lens
Key Features
- 24.5MP FX-Format BSI CMOS Sensor
- Dual EXPEED 6 Image Processors
- UHD 4K30 Video; N-Log & 10-Bit HDMI Out
- 14 fps Cont. Shooting, ISO 100-51200
- 273-Point Phase-Detect AF System
- 3.6m-Dot OLED Electronic Viewfinder
- 3.2" 2.1m-Dot Tilting Touchscreen LCD
- 5-Axis In-Body Vibration Reduction
- Dual Memory Card Slots
- NIKKOR Z 24-70mm f/4 S Lens
RODE VideoMic GO Camera-Mount Shotgun Microphone
Jumpflash KIT-01LM Vlogging Kit
- Model Number: KIT-01LM
- Style: Handheld Microphone, Desktop, wired microphone, Headset Microphone
- Use: Smart Phones, Recording, Portable Audio Player, INTERVIEW, Recording
- Material: Plastic
- Function: Noise Cancelling, Light-weight, PORTABLE, With LED lights, Recording, Noise Cancelling, Portable, Condenser Microphone
- Polar Pattern: Cardioid, Cardioid Usage: Recording
- Communication: Wireless
- Suitable for: interview News Recording
- Color: Black
- Model No.: KIT-01LM
- 2 in 1: 1 Grip Tabletop Tripod & 2 can be used as a handgrip pod and table tripo
OUR BLOG
02
Dec
Transform Your Photography with the Tamron 11-20mm F2.8 Lens: Unmatched Quality for Canon RF Mount
-
Posted by
GLOBAL FOTOS
Introduction to the Tamron 11-20mm F2.8 Lens
If you’re a photography enthusiast or professional looking for a versati...
03
Jun
Revolutionary Clarity: Sigma 28-45mm F1.8 DG DN Art – World’s First F1.8 Full-Frame Zoom
-
Posted by
SHARJEEL KAYANI
The Sigma 28-45mm F1.8 DG DN | Art lens marks a significant milestone in the world of photography. As the world's first ...
03
Jun
Sigma Expands RF Ecosystem: Introducing Interchangeable Lenses for Canon RF Mount
-
Posted by
SHARJEEL KAYANI
Sigma Corporation is thrilled to unveil its latest addition to the lens lineup: interchangeable lenses designed specific...
03
Jun
Unlock Stunning Clarity: SIGMA 24-70mm F2.8 DG DN II Art – Premium Zoom Lens
-
Posted by
SHARJEEL KAYANI
Title: Unveiling the Sigma 24-70mm f/2.8 DG DN II Art Lens: A Comprehensive Review
Introduction: Discover the transfo...
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100cm Collapsible Beauty Dish Octabox Softbox Lighting Kit
3M Adjustable Telescopic Crossbar for Backdrop Stand – Stainless Steel Rod Photography Stand Tripod Pole
5-in-1 Collapsible Oval Reflector (120 x 180cm) – Professional Lighting for Photography
Key Features of the 5-in-1 Reflector
Multi-Functional Reflector with Five Surfaces This versatile reflector offers five different surfaces to modify light according to your needs: Silver enhances contrast and adds a crisp, cool-toned fill. Soft Gold provides a warm, natural glow, ideal for skin tones. White softens shadows and creates an even light distribution. Black blocks unwanted reflections for dramatic lighting effects. Translucent diffuses harsh light for a softer, more natural look.5-in-1 Collapsible Reflector 150x200cm – Best for Photography in Pakistan
55w Led Spot Light Dimmable Continuous Light
7′ Parabolic Umbrella (White Translucent)
70cm Collapsible Beauty Dish Octabox Softbox Lighting Kit
85cm Collapsible Beauty Dish Octabox Softbox Lighting Kit
Advanced HDMI Live Stream Switcher by Blackmagic Design: ATEM Mini Pro
- 4-Channel HDMI Live Streaming Switcher
- Manage up to Four BMPCC 6K/4K Cameras
- Real-time Tally, Stream, and Recording Status
- Instant Record Button, Multi-view Channel Preview
- Two-Channel Digital Audio Mixer per Input
- HDMI Output, Ethernet for ATEM Control
- Media Player, Support for Computer Inputs
- Upstream and Downstream Keyers Included
- Color and Pattern Generators Built-in
- DVE Transitions, Chroma and Luma Keyers
AFI LR-11 Thin Dimmable LED Video Light-Built in Battery On Camera Fill Light
Amaran 100x Bi-Color LED Monolight
Key Features
- For Video Production and Vlogging
- Output: 34,300 Lux at 3.3' w/ Reflector
- 2700-6500K CCT
- AC Power or Optional Battery Station
- Onboard & App Control
- CRI 95 | TLCI 95 | CQS 92 | SSI 86
- Active Cooling
- Bowens S Accessory Mount
- 9 Preset Special Effects
- Includes Reflector, Power Supply & Cable
Amaran 150c RGB LED Monolight – Unleash Your Creative Vision!
Product Highlights ✅
✅ Powerful Output: 15,610 Lux at 3.3' with Reflector
✅ Full RGB Control: 2500K-7500K CCT with HSI Color Adjustment
✅ Smart App Control: Bluetooth Connectivity via Sidus Link
✅ Silent Cooling: Noise-Free Operation for Studios & Interviews
✅ Bowens Mount: Compatible with Softboxes & Light Modifiers
✅ Portable & Compact: Lightweight Design with Dual Handles
✅ Versatile Power Options: AC Power & Optional Battery Support
✅ 9 Built-in Lighting Effects: Paparazzi, Fireworks, Strobe & More
Popular Categories
The Best Offers
Background Clips Backdrop Clamps
Godox 95CM Octa Softbox with Bowens Mount and Grid
BOYA BY-M1S Omni Directional Lavalier Microphone
Product Highlights:
▪ Clip-on microphone for smartphones, cameras,
camcorders, audio recorders, PCs,
other audio/ video recording devices
▪ High-quality condenser microphone, ideal for voice/video recording
▪ Omni-directional pick-up pattern
▪ No need battery, powered by devices
▪ Low handling noise 
Sigma 35mm f/1.4 Art Lens for Sony E-Mount Cameras
Key Features:
-
Sony E-Mount Compatibility: Designed for full-frame Sony cameras
-
Bright f/1.4-f/16 Aperture: Exceptional low-light performance and depth of field control
-
Advanced Optics: 15 elements, including SLD, ELD, FLD, and aspherical elements for stunning clarity
-
Super Multi-Layer & Resistance Coating: Minimizes lens flare, ghosting, and ensures easy maintenance
-
Fast and Quiet Autofocus: Stepping motor AF system for smooth performance
-
Customizable AFL Button: Assign functions for enhanced workflow
-
Physical Aperture Ring: De-click switch for seamless video and photo shooting
-
Rounded 11-Blade Diaphragm: Stunning bokeh and circular aperture
-
Weather-Sealed Design: Durable and resistant to harsh conditions
-
Close-Focus Capability: Minimum focus distance of 11.8 inches
Jmary MT-75 Compact and Portable LED Light Stand
New Goods
100cm Collapsible Beauty Dish Octabox Softbox Lighting Kit
3M Adjustable Telescopic Crossbar for Backdrop Stand – Stainless Steel Rod Photography Stand Tripod Pole
5-in-1 Collapsible Oval Reflector (120 x 180cm) – Professional Lighting for Photography
Key Features of the 5-in-1 Reflector
Multi-Functional Reflector with Five Surfaces This versatile reflector offers five different surfaces to modify light according to your needs: Silver enhances contrast and adds a crisp, cool-toned fill. Soft Gold provides a warm, natural glow, ideal for skin tones. White softens shadows and creates an even light distribution. Black blocks unwanted reflections for dramatic lighting effects. Translucent diffuses harsh light for a softer, more natural look.5-in-1 Collapsible Reflector 150x200cm – Best for Photography in Pakistan
Apple Shopping Event
Hurry and get discounts on all Apple devices up to 20%
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100cm Collapsible Beauty Dish Octabox Softbox Lighting Kit
Original price was: ₨ 25,000.₨ 21,000Current price is: ₨ 21,000.
3M Adjustable Telescopic Crossbar for Backdrop Stand – Stainless Steel Rod Photography Stand Tripod Pole
Original price was: ₨ 5,000.₨ 4,000Current price is: ₨ 4,000.
5-in-1 Collapsible Oval Reflector (120 x 180cm) – Professional Lighting for Photography
Original price was: ₨ 12,500.₨ 10,000Current price is: ₨ 10,000.
5-in-1 Collapsible Reflector 150x200cm – Best for Photography in Pakistan
Original price was: ₨ 15,000.₨ 12,000Current price is: ₨ 12,000.
55w Led Spot Light Dimmable Continuous Light
Original price was: ₨ 15,000.₨ 12,000Current price is: ₨ 12,000.Home Appliance
Background Clips Backdrop Clamps
Godox 95CM Octa Softbox with Bowens Mount and Grid
BOYA BY-M1S Omni Directional Lavalier Microphone
Product Highlights:
▪ Clip-on microphone for smartphones, cameras,
camcorders, audio recorders, PCs,
other audio/ video recording devices
▪ High-quality condenser microphone, ideal for voice/video recording
▪ Omni-directional pick-up pattern
▪ No need battery, powered by devices
▪ Low handling noise Sigma 35mm f/1.4 Art Lens for Sony E-Mount Cameras
Key Features:
-
Sony E-Mount Compatibility: Designed for full-frame Sony cameras
-
Bright f/1.4-f/16 Aperture: Exceptional low-light performance and depth of field control
-
Advanced Optics: 15 elements, including SLD, ELD, FLD, and aspherical elements for stunning clarity
-
Super Multi-Layer & Resistance Coating: Minimizes lens flare, ghosting, and ensures easy maintenance
-
Fast and Quiet Autofocus: Stepping motor AF system for smooth performance
-
Customizable AFL Button: Assign functions for enhanced workflow
-
Physical Aperture Ring: De-click switch for seamless video and photo shooting
-
Rounded 11-Blade Diaphragm: Stunning bokeh and circular aperture
-
Weather-Sealed Design: Durable and resistant to harsh conditions
-
Close-Focus Capability: Minimum focus distance of 11.8 inches
Jmary MT-75 Compact and Portable LED Light Stand
Microsoft Accessories
Personalize your Surface Pro with Microsoft branded accessories. In the presence of many colors for every taste.
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Our Articles
Transform Your Photography with the Tamron 11-20mm F2.8 Lens: Unmatched Quality for Canon RF Mount
Introduction to the Tamron 11-20mm F2.8 Lens
If you’re a photography enthusiast or professional looking for a versati...
Revolutionary Clarity: Sigma 28-45mm F1.8 DG DN Art – World’s First F1.8 Full-Frame Zoom
The Sigma 28-45mm F1.8 DG DN | Art lens marks a significant milestone in the world of photography. As the world's first ...
Sigma Expands RF Ecosystem: Introducing Interchangeable Lenses for Canon RF Mount
Sigma Corporation is thrilled to unveil its latest addition to the lens lineup: interchangeable lenses designed specific...
Unlock Stunning Clarity: SIGMA 24-70mm F2.8 DG DN II Art – Premium Zoom Lens
Title: Unveiling the Sigma 24-70mm f/2.8 DG DN II Art Lens: A Comprehensive Review
Introduction: Discover the transfo...
Elevate Your Photography: Introducing Canon’s Mirrorless Masterpieces
Canon, a name synonymous with innovation and excellence in the realm of photography, continues to redefine the landscape...
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
